Increase Your Website Traffic: 13 Website Traffic Sources

May 8th, 2023
How to boost traffic to your website

How to increase website traffic is a serious issue. But do not worry. We will guide you through thirteen best website traffic sources and ways to get more visitors.

Why is website traffic crucial? The website traffic sources show you the routes people take to visit your website. It enables you to do a thorough study of user behaviour, gather information on user locations and browser statistics, and more. Once you have identified and measured your traffic, it aids in optimizing your marketing strategy.

Now let’s dive into the best ways how to increase your website traffic.

What are the best traffic sources for websites?

First and foremost, the most important thing is to create quality content to bring new traffic in less time. However, here are other ways to make you an expert at getting traffic to your website. Try these best traffic sources for websites and learn ways to increase website traffic:

1. Organic Traffic

How to Increase Organic Traffic

Organic Traffic

Organic traffic refers to the visitors who reach your website after searching their query in search engines like Google, Bing, or others. In other words, organic traffic shows visitors who land on your website by searching their query with long or short-tail keywords and can be tracked with rank checking software. Organic traffic is the best way how to get traffic on website for free.

To help pages rank for certain search queries, quality organic traffic must develop valuable content and optimize it using niche-related keywords. To keep your website current, you must optimize each page, publish engaging blog articles, include case studies, and keep an eye out for changes to the Google search algorithm. Are you interested in more? Go deeper on how to increase organic traffic with SEO and discover Google ranking factors.

2. Direct Traffic

When considering the potential website traffic sources, direct traffic is a very crucial one. Direct website traffic refers to the volume of visitors who arrive at your website directly through a website URL or a bookmark. In fact, the direct source of traffic shows how popular and memorable is your brand.

However, any other traffic source that Google Analytics is unable to distinguish also comes under the category of direct traffic (for example, browsing in private mode, PPT or PDF links, links received through chat apps or SMS, and more).

Website Traffic Sources from Paid Traffic

Paid Traffic

Paid traffic is a potent traffic source that combines pay-per-click advertisements, display advertisements, and social media platform advertising. PPC is one of the controllable methods to increase website traffic. PPC campaigns help you boost website traffic by controlling ad spending and the targeted audience.

Paid traffic enables you to achieve immediate results, whether you decide to run advertising on Google, Facebook, or YouTube or want to generate more leads with the aid of display ads or retargeting. Even if a sponsored traffic source produces results quickly, it can be somewhat pricey.

4. Social Media

Using Social Media to Drive Website Traffic

Social Media

Social media like Facebook, LinkedIn, Instagram, Pinterest represent a great platform how to market your website and how to increase your organic traffic.

Nowadays more people are using social platforms than ever before. They use social media tools to manage all social media in one place, schedule posts, analyze performance, and engage with their audience effectively, ensuring consistent and impactful online presence across multiple platforms. Analyse your traffic from all the social media sources and then decide which platform works best for your website.

It is important to keep in mind that social media platforms strive for communication, information sharing, influence, and more in addition to increasing traffic. In order to attract social traffic, you must refine your content concept, emphasize content presentation, choose a niche-specific subject to cover, etc. Therefore, when you make marketing strategies, put focus on social media marketing.

5. Display Ads

Website Traffic Sources: Display Ads

Display Ads

As mentioned above, placing an image, banner, or video on a website or social media platform is a way of engaging in display ads, which are a form of paid online advertising. This kind of a paid website traffic has for its goal to attract the attention of potential customers and drive traffic to a specific website. Most of the advertising companies in Dubai often use display ads to promote businesses and services, targeting audiences in the region and increasing brand visibility within the local market.

Advertisers can target specific audiences based on factors such as demographics, interests, or browsing behavior, which allows them to reach the most relevant users through the ads. To increase visibility, advertisers typically place ads in prominent positions. Ad campaigns can have different objectives, and some display ads aim to inform people about the product, while others are designed to engage and entertain the audience.

6. Email Marketing

Website Traffic Sources: Email marketing

Email marketing

Referring to visitors obtained from your email campaigns is email traffic source. When it comes to the primary sources of website traffic, email traffic is the most practical choice for companies. It entails overseeing the client and partner base that is currently in place.


Nowadays, junk emails and spam inundate user’s inboxes. Therefore, it is a challenge to create a compelling email, together with an appealing subject line and content so the user clicks on it. Follow best practices and even try AI text generators like ChatGPT to make your content stand out and beat all the potential competition. Keep in mind that a reliable email traffic source requires a strong email marketing plan.

Email marketing also gives the feeling of personalized invitation for potential clients to visit your website.

To ensure your email reaches the right audience, it’s crucial to find the right email address that targets your desired recipients effectively.

7. Long-Tail Keywords

Website Traffic Sources: Target Long Tail Keyword

Target Long-Tail Keyword

A long-tail keyword is a phrase with three words or more that is more specific. Compared to shorter, more generic keywords, these terms are more competitive, but less used.

In search engine optimization (SEO) tactics, long-tail keywords are frequently utilized to tailor website content to search queries. They can help businesses target a more specialized audience and are often less competitive than shorter keywords, increasing the likelihood that they will rank higher in search engine results pages (SERPs) for that particular search phrases.

8. Guest Posts

Website Traffic Sources: Write Guest Posts

Write Guest Posts

Another way how to increase organic traffic are guest posts. Guest post is a type of content created by an individual who is not affiliated with the website or platform where it is published. Guest posts are often used as a strategy to expand a brand’s reach by sharing content with a new audience and establishing connections with other websites or blogs in the same industry.

For the website or blog that publishes the guest post, it provides fresh content for their audience, helps to build relationships with other businesses or individuals in the same industry, and can also provide opportunities for link building and increased SEO. Overall, guest posting can be a beneficial strategy for both the author and the publishing website or blog.

9. Referral Traffic

Website Traffic Sources: Find Referral Traffic

Find Referral Traffic

Referral traffic is another way how to get traffic to your website for free, and it occurs when the visitors click on your website from other websites or third-party domains.

The best ways to get referral links is to craft genuine content that would be shareable and memorable. The better the quality, the higher the chance that it would be shared and recommended. When users are excited about a product or service, they discuss it on forums or other niche-oriented blogs.

You may already be familiar with the term backlinks which are a valuable source to get traffic. Ensure that you have your link pasted at the authoritative sites and get the clicks through it.

10. Internal Linking

Website Traffic Sources: Do Internal Linking

Do Internal Linking – source Moz.com

Another way how to increase traffic sources for websites is internal linking. It refers to the practice of linking to other pages within the same website. Internal linking is a crucial component of website architecture. It is used to both improve the user experience and aid search engines in comprehending the relationships and hierarchies between various pages on a website.

There are many ways to implement internal linking, including adding links to the main navigation menu, inserting links directly into the text, and developing relevant material or a blog area that links to other web sites.

Effective internal linking techniques can enhance the user experience, boost engagement, lower bounce rates, and eventually increase website traffic. It may help companies increase their online presence and is a crucial component of a SEO plan.

11. Aggregator Websites

Website Traffic Sources: Use Aggregator Websites

Use Aggregator Websites

An aggregator website is a platform that gathers and presents content from several sources on a certain subject or industry. In sectors such as news, banking, and travel, aggregator websites are often utilized to provide visitors with quick access to a variety of relevant information in one place. Aggregator websites typically use algorithms to collect and organize content from various sources, such as news stories, blog entries, social network updates, and more.

Aggregator websites can be a helpful tool for businesses to reach a larger audience and increase traffic to their own website. Businesses can boost their search engine rankings by having their content featured on a well-known platform.

12. Free Resources

Website Traffic Sources: Provide Free Resources

Provide Free Resources

Offering free materials is one of the strategies to generate website traffic. It is an excellent marketing tactic for several reasons. Providing free materials has the following major advantages:

Offering free resources like e-books, or templates can help a business become recognized as a credible information source in its field.

Creating leads: Cost-free resources can also be leveraged to create leads. Companies can grow their marketing database and potentially turn those leads into customers in the future by requesting contact information in exchange for access to the resource.

13. Free Webinars

Website Traffic Sources: Stream a free Webinar

Stream a free Webinar

Users are now more than ever used to receive and process content in a video format. Therefore, companies should consider video marketing and streaming free webinars for several reasons, as it can be a powerful tool for attracting new customers and fostering loyalty. Here are some of the benefits:

Establishing expertise: Webinars provide an opportunity for companies to establish thought leadership in their industry. By sharing insights and expertise on a specific topic, companies can position themselves as a credible source of information, which can ultimately help to build credibility with potential customers.

Cost-Effective marketing: Webinars can be used as a cost-effective marketing tool to reach a large audience at a low cost.

Engaging with customers: Webinars provide an opportunity for companies to engage with their customers. Participants can interact with the company in real-time, which can help to foster loyalty.

You could stream a free webinar at your website or through different webinar software and deliver unique and authentic content that can attract an audience.

Which website traffic source is the best for you?

When deciding for the best website traffic sources, the ideal scenario is to have a portfolio of diverse and distinct traffic sources. This reduces the chance that your website will be dormant in case your primary traffic source disappears. Focus on crafting material that entails captivating topics and relevant keywords. And always create the website content with an audience in mind. It is your users ultimately that will drive your website traffic.

Already have traffic? See the guide how to monetize your website