7 Best Marketing Emails to Attract Consumers in 2024

June 25th, 2024
best marketing Emails to Attract Consumers

Email marketing remains one of the most effective strategies to connect with your audience in 2024. It is an invaluable tool for businesses looking to drive growth. Recent trends, such as AI-powered personalization, have only enhanced the potential of email campaigns.

To truly captivate your audience, you need to create emails that not only draw attention but also foster engagement. This article discusses 7 best types of marketing emails your brand should leverage to attract customers right away.

1. Welcome Emails

Welcome emails are the emails you send to new subscribers or customers to introduce them to your brand. Welcome emails have an open rate of 63.91%. These emails make a first impression and set the tone for your brand’s relationship with the customer. They can help build trust and loyalty.

Welcome emails help attract customers by making them feel valued right from the start. They provide essential information about your company and sometimes offer a special incentive, like a discount code, to encourage their first purchase.

How to Leverage Welcome Emails:

  • Introduce Your Brand: Clearly explain who you are and what you offer.
  • Highlight Key Benefits: Showcase what makes your brand special.
  • Offer a Welcome Discount: Provide a discount code to encourage first-time purchases.
  • Call to Action: Include a clear call to action, such as visiting your website or following your social media.
  • Personalize: Use the recipient’s name and tailor the content to their interests.

Slack, for example, sends a simple and to-the-point welcome email that introduces the brand and provides a helpful guide for getting started. 

Welcome email example


This creates a smooth onboarding experience for new users and encourages them to explore the product further.

2. Promotional Emails

Promotional emails are a powerful tool for attracting customers. These emails can include discounts, limited-time offers, or special deals alerts that create urgency and entice recipients to act quickly.

By offering valuable incentives, you can capture the attention of potential customers and drive immediate engagement with your brand. When customers feel they are getting exclusive deals, they are more likely to stay engaged with your emails and make repeat purchases.

To leverage promotional emails effectively:

  • Offer Limited-Time Discounts: Create urgency by setting a time limit on the discount.
  • Include Clear Calls-to-Action: Make it easy for customers to take the desired action.
  • Highlight Benefits: Clearly outline what customers gain from your offer.
  • Test Different Offers: Experiment with various promotions to see which ones resonate best with your audience.

Grammarly effectively uses promotional emails to attract customers. They offer discounts on their premium services, highlighting how their tools can enhance writing skills.

Promotional email example


This approach has proven effective in converting free users to paying customers.

3. Newsletter Emails

Newsletter emails are regular updates sent to your subscribers. They can include company news, product updates, and industry insights. These emails help keep your audience engaged and informed.

By providing valuable content, you build trust and establish your brand as a credible source. This encourages customers to stay connected and increases the chances of future purchases.

How to leverage newsletter emails:

  • Send personalized content that addresses your audience’s interests.
  • Use catchy subject lines to improve open rates.
  • Include call-to-action buttons to encourage clicks.
  • Share useful information like tips, guides, and how-to articles.
  • Incorporate visuals like images, infographics, and videos.

SEMrush sends out informative newsletters that offer SEO tips, digital marketing and web design trends. They often share engaging content that captivates their audience, aiming to boost interaction and provide value.

Newsletter email example


For more insights on crafting engaging content for your email campaigns, check out tips to craft engaging content. Knowing how to create a content calendar can also boost your ROI. This can help you improve your email marketing strategy and better connect with your audience.

4. New Product Launch Emails

New product launch emails announce the introduction of a new product, service, or feature to existing or potential customers. These emails help build excitement and anticipation.

They are effective because they keep your audience informed and make them feel valued by being the first to know about new offerings.

Benefits of New Product Launch Emails:

  • Creates buzz and excitement around new products.
  • Keep customers engaged with your brand.
  • Increases sales by highlighting new features or products.
  • Reaches a high number of people quickly and efficiently.

How to Leverage New Product Launch Emails:

  • Send teasers to create anticipation.
  • Highlight key features of the new product.
  • Include high-quality images or videos.
  • Add a call-to-action (CTA) to drive purchases.
  • Offer a limited-time discount to early adopters.

Canva’s new product release emails effectively announce new design tools and features. They use bright visuals and clear CTAs, making it easy for users to try out the new features.

New product launch email example


These emails keep Canva’s user base engaged and excited about what’s coming next.

5. Abandoned Cart Emails

Abandoned cart emails are messages sent to customers who leave items in their online shopping cart without completing the purchase. These emails remind them about their forgotten items and encourage them to return and finalize the purchase. This type of abandoned cart strategy can help recover potentially lost sales and increase customer conversion rates.

Abandoned cart emails can attract customers by highlighting the products they showed interest in. By personalizing these reminders, you can create a sense of urgency and convenience that urges customers to complete their purchases. This approach helps build a connection with customers and reinforces their interest in your products.

How to Leverage Abandoned Cart Emails: 

  • Timing: Send emails within a few hours after cart abandonment.
  • Personalization: Include the customer’s name and specific products they left behind.
  • Incentives: Offer discounts or special deals to entice customers.
  • Compelling Images: Use eye-catching visuals to catch their attention.
  • Clear CTA: Include a clear and direct call to action to encourage purchase completion.

MailChimp is a real-world example of a brand that effectively uses abandoned cart emails.

Abandoned cart email example


By setting up automated workflows, they send timely, personalized reminders that help businesses recover lost revenue.

6. Survey and Feedback Emails

Survey and feedback emails are essential for understanding what your customers need and expect. By asking for their opinions, you show that you value their thoughts, which can lead to stronger relationships and better customer retention. These emails also help you gather valuable insights to improve your products and services.

Using these emails can make your customers feel heard and appreciated. This can increase their loyalty to your brand. Furthermore, it can attract new customers by showing that you care about continuous improvement based on real customer feedback.

How to leverage survey and feedback emails:

  • Keep questions short and focused to respect your customers’ time.
  • Offer incentives, like discounts or freebies, for completing the survey.
  • Personalize the email to make it more engaging.
  • Send follow-up emails to share how you’re addressing the feedback.
  • Use clear and easy call-to-actions to guide customers to the survey.

A great example of using surveys and feedback emails comes from Shopify. Shopify sends out beautifully designed survey emails that are concise and visually appealing. 

Survey and feedback email example


They ask targeted questions to understand their users’ needs, which helps them improve their platform and services.

7. Thank You Emails

Thank You Emails are messages sent to customers after they complete an action, like making a purchase or signing up for a newsletter. These emails show customers that you value their business, which builds trust and improves their overall experience. They can help attract consumers by strengthening your relationship and encouraging future interactions.

To leverage thank you emails effectively:

  • Personalize the email with the customer’s name.
  • Mention the specific action they took.
  • Offer a special discount or promo code for their next purchase.
  • Provide a link to related products or services.
  • Ask for feedback or reviews to show that you care about their opinion.

Hive.co uses thank you emails to engage their customers right after they attend a webinar. 

Thank you email example


They include webinar recordings and offer helpful resources, which help customers feel appreciated and more likely to return.

Closing the Loop: Boost Engagement with Effective Emails

The power of marketing emails is crucial for attracting and retaining customers in 2024. Each type of email, from welcome emails that make a lasting first impression to thank you emails that reinforce customer loyalty, plays a unique role in building and maintaining strong customer relationships. 

By incorporating personalization, optimizing for mobile, and using automation, businesses can significantly enhance the effectiveness of their email marketing strategies and drive massive growth to their business. 

Natasha Merchant

I specialize in content marketing & I have been doing it for more than 6 years. I love creating content marketing maps for businesses. I have written content for various publication websites. At present, I am helping SaaS to improve online visibility with the help of SEO, Content Marketing & Link Building.


Natasha Merchant