Video Marketing: The Marketer’s Guide

June 30th, 2021
video blog

Video marketing has undoubtedly become the new marketing strategy of today. Though it is not a new concept, the only thing that has changed is its significance.

More and more brands are using video marketing strategies through various channels and platforms to promote themselves.

In addition to marketing their products and services, companies also use video marketing to train their employees. Video marketing has its own advantages through being efficient, clear, precise, flexible, succinct, and fun.

Moreover, video content keeps people engaged. It not only sparks the interest of your target audience, but also helps incorporate value-added strategies that generate better output.

The main reason companies need to choose video marketing is to improve engagement.

With high competition and an extensive marketing network, it is a challenge to generate engagement. Luckily, video serves as a powerful tool in helping you build a strategy that can attract maximum customers.

Want to know how?

Creating a video of your products and services using the best AI video editing app ensures it serves educational, informative, and entertaining purposes and fits perfectly into your workplace.

Your video will serve no purpose if it can’t be incorporated into your core marketing strategy. Therefore, you need to produce an interactive and entertaining video that your target audience can connect with. Anything monotonous will shift their attention away from your brand.

If you haven’t implemented videos into your marketing strategy, then you’re missing a trick. For videos, authenticity is all that matters. For example, if you are selling a video creation platform, you can explain its functionality and features with the help of videos.

Providing such information that shows customers why this service matters to them will make them bankable for you.

Video production is also an inexpensive method for generating returns. Moreover, thanks to advancements in technology, you can quickly shoot a video from your smartphone and edit it on software like InVideo within minutes.

Why do you need to focus on video marketing?

In the past few years, there has been a surge in the popularity of video content. Whether it is Instagram, Facebook, or even LinkedIn, people are using video content to reach more and more customers or followers.

In light of this trend, a study by Jack Wright from FreeVisuals further supports this shift in marketing strategies. Their research indicates a significant rise in the number of marketers who are now integrating video content into their campaigns, underscoring the growing importance of video in reaching a wider audience across various social platforms.

Tips to create a seamless video experience for your customers

Be clear with your goals

Clear goals are they key to success. There is a reason that you are incorporating a video marketing strategy, so you need to be well acquainted with why. Ask yourself these questions:

  • What do I want my customers to know?
  • Why does this video matter to them?
  • How will the video benefit them?

Having these answers prior to producing the video will give purpose and direction to it. Otherwise, you will end up with a meaningless video.

In addition, you need to know whether you want to create a practical or a theoretical video for your target audience; this will help you make a concrete decision to create either an interactive video or a tutorial video.

Produce short videos

With a long video, the chances of it becoming monotonous are high. A long video will surely make your viewers tune out, negating the whole purpose of the video.

Humans have short attention spans, so make the most out of it by segmenting your videos into short bits to generate more effective results. Some of the advantages of this are:

  • It outperforms the motto.
  • Attracts more viewers.
  • Keeps viewers engaged throughout.

Combine with interactive content

Have you seen videos on YouTube with a questionnaire at the end or the beginning? Such videos attract more customers as people are intrigued to know more about themselves or the products.

With such surveys, you can determine whether incorporating video marketing was useful or not. Also, interactive content can help you remove all doubts a customer might have about the products or services. Some ways to do this include:

  • Add quick tests at the end of the video.
  • Close-ended questions come in handy with interactive video.
  • Integrate questions inside the video to drive better engagement.

A question-answer sequence makes an interactive video more interesting for viewers, keeping them focused and engaged.

Create a video in which a story unfolds, leading the viewer to participate more, and incorporating the session into their work journey.

Types of marketing videos

Demo Video – These videos are used to showcase your product’s functionality, helping users with a tour of your product or service.

Brand Video – These videos are used for advertising campaigns that introduce the audience to the vision, product, and service of the company.

Event Video – These videos are used for business purposes, such as hosting or videos that show the highlights of conferences, seminars, table discussion, etc.

Expert Interviews – These videos involve conversations with experts from the same industry, sharing their perspective and sense of direction in the industry.

Educational Videos – These videos are used to build foundational knowledge for a better understanding of a business and its solutions.

Explanatory Videos – These videos are used to educate customers on the need for a product or service.

Testimonial Videos – These videos provide authenticity of a product or service from the customer’s point of view.

Animated Videos – These videos use strong visuals that attract more viewers, helping them to grasp a concept in a much better way.


Videos are fun to watch. They state a clear and precise message. The nature of these videos encourages the target customers to communicate, promote, educate, and engage with your brand.

You can employ the help of video editing software such as InVideo to create interesting and captivating videos for your marketing strategy.

Don’t forget to read the instructions on how to monetize your website step by step.