Pinterest is more than just a platform for discovering DIY crafts and new recipes. It’s a powerhouse for bloggers who want to amplify their reach and for those trying to understand how to drive traffic from Pinterest. In today’s post, we will dive deep into the art of using Pinterest to benefit your blogging journey.
How to Promote Your Blog on Pinterest
When it comes to leveraging the power of social media to drive traffic to your blog, Pinterest often stands out as a hidden gem. This visual platform, brimming with enthusiastic discoverers, can be a goldmine for bloggers. Here’s how you can amplify your blog’s reach using Pinterest:
- Start with the Basics: First and foremost, ensure you have a Pinterest Business account. Upload your profile photo and craft a compelling bio that conveys the essence of your blog and contains relevant keywords. If you own your blog’s domain, don’t forget to claim it in the Settings.
- Create Visually Appealing Pins: Your Pins should be eye-catching, relevant to your blog post, and of high resolution. Using Pin templates offered by simple tools like Canva can help you design attractive Pins even if you’re not a designer.
- Optimize Pin Texts: A well-optimized description, title, and alt text will boost your Pin’s visibility. Use relevant keywords and phrases that potential readers might use to search for content like yours. Don’t forget to include a CTA such as “Click the Pin to read more”.
- Organize Pins Into Optimized Boards: Categorizing Pins into themed boards with clear titles and keyword-rich descriptions boosts user navigation and SEO on Pinterest. Regular updates keep boards relevant, and a streamlined profile guides users effectively to your content.
- Pin to Shared Boards With the Same Topics: Group boards are collaborative spaces with multiple pinners. Pinning relevant content to these boards exposes your blog to a wider audience.
- Utilize Rich Pins: Especially the ‘Article’ type, to lend credibility and context to your posts.
How to Get Traffic from Pinterest to Your Blog
Harnessing Pinterest’s potential to drive traffic to your blog requires a blend of strategy and understanding the platform’s algorithm.
There’s no one specific strategy that works for every blog account on Pinterest. But optimizing your profile according to Pinterest’s best practices is the first and most important step.
Also, consistency is key on Pinterest. Post new Pins regularly to maintain visibility and signal activity to the platform’s algorithm. This can boost engagement and drive more traffic to your blog. Scheduling tools (like Tailwind or Pinterest itself) can help ensure a steady posting rhythm. Consistency in pinning keeps you prominent in your followers’ feeds, while Pinterest’s promoted pins can spotlight your top content.
How Much Traffic Can You Get from Pinterest
Bloggers in niches like fashion, DIY, recipes, and travel have reported seeing a significant percentage of their overall traffic coming from Pinterest. However, the exact number varies based on your niche, Pin quality, and engagement rate.
It’s worth noting that Pinterest users are active and ready to discover useful content, which gives bloggers an excellent opportunity to capture a motivated audience. By ensuring that your Pins and boards are optimized, you can tap into a vast pool of users eager to broaden their horizons with your content.
How Long Does It Take to Get Traffic from Pinterest?
While Pinterest can be a goldmine for traffic, it’s a long-term game. Usually, it takes Pinterest about one to two months to index your Pin properly and start showing it to the right audience.
However, when it comes to a Pin’s lifespan, it’s very different from platforms like Instagram or Facebook. On Pinterest, a Pin can drive traffic for months or even years after being posted. The quality of a Pin is not determined by the time of posting or the number of followers. The key factor is using the right mix of keywords.
While Pinterest can be a game-changer for bloggers, managing a Pinterest account effectively can be time-consuming. If you’re looking to harness the power of Pinterest but need guidance or someone to manage it for you, we recommend our partner Soapbox – Pinterest & Content Marketing Agency that has helped set up Webnode’s Pinterest strategy, too.
Start leveraging Pinterest today and witness the transformative effect it can have on your blog’s traffic!
How to Use Pinterest for Blogging: FAQs
- How many Pins should I create for my blog posts?
- For each blog post, creating at least 3-5 diverse Pins is recommended. Varying both visuals and descriptions allows you to appeal to different user tastes and target multiple keywords. Instead of pinning all at once, space them out over a few weeks to ensure consistent promotion.
- Should I use promoted Pins?
- Promoted Pins are Pinterest’s paid advertising option. If you have a budget and are looking to boost a specific post or product, promoted Pins can help increase your organic traffic.
- What size should my Pinterest images be?
- The recommended Pin size is a 2:3 ratio (1000 x 1500 pixels) for static Pins and 9:16 for Video Pins.
- How do I use keywords effectively on Pinterest?
- Keywords are essential for Pinterest SEO. Incorporate relevant keywords in your Pin titles, descriptions, and even board names. To find suitable keywords, use the Pinterest search bar to see the autocomplete suggestions related to your niche or look for the most popular keywords on trends.pinterest.com.