Website Builder for Small Business: The Best and Cheapest Solution for Startups
May 2nd, 2024Do you want to create your website without coding skills and on a small budget? A website builder for small businesses is the best solution and choice for your startup business.
Having a website is essential for small businesses to establish their business, enhance credibility, build a strong relationship with their audience, and generate income. With the increasing use of the Internet in our daily lives, a website is necessary for small businesses to succeed in today’s competitive market.
But not every startup can afford to build its own site from scratch because it means investing money in designers, developers, and infrastructure. They may also be concerned about technical solutions and unfamiliarity with programming languages.
Running an online business is easy now
Nowadays, a smart solution is here – a website builder. Website builders provide businesses with a user-friendly and cost-effective solution to create and manage their websites. With a website builder, you have full control over the look and feel of your website and can easily customize it yourself, which saves you time and money.
A website builder for small businesses is ideal for startups, individuals and entrepreneurs. They often need to create websites without a large initial investment but don’t want to compromise on modern templates and functions. Additionally, website builders provide everything you need for your site in one place, including hosting, domain, and an email account.
A well-working website builder will help you deal with technical, content, and security challenges when creating a website.
Why use a website builder for a small business?
Fortunately, website builders offer several benefits for creating websites:
- Low Budget Requirement: Website builders are a more affordable option compared to hiring a professional designer. Startups can choose from free website builders or paid ones, making it easier to fit into their budget.
- Ease of Use: Create and maintain your website without needing to code or hire a developer. The drag-and-drop system and user-friendly interface allow you to enter text, upload images, or change and move any element with just a click and drag of the mouse.
- Customizability: Website builders offers customizable themes and pre-designed templates, enabling businesses to choose all the aspects of their site’s look, including layout, colors, and font style.
- Fast Website Launch: Thanks to all the previous advantages, you can create your site very quickly – in minutes.
Why use Webnode website builder?
Webnode’s goal is to make web development easier and website building simpler, cheaper, and more accessible. We want to provide a platform where even people without technical knowledge or a lot of money can create their website. With Webnode, you can have it all for free.
Tip: Now you can create your website even faster with the AI builder
The free version is ideal for trying out the website builder. If you need more features or your business is progressing, you can upgrade to one of the premium plans and extend your web site as your business expands.
Do you want to reach a global audience? No problem. One of Webnode’s main advantage is the ability to create multilingual sites, making it an excellent choice for small business owners or bloggers who want to be known abroad.
Our internal goal is to help you become successful online.
Whether you are a startup, entrepreneur, or blogger, we want you to thrive. That’s why we also have our own customer care, knowledgebase, and blog where you can find tips for editing in the website builder, business development, and marketing, as well as interviews with prospering startups.
Tips for Creating your Startup Website
Creating a website in a website builder is not difficult. In short, you simply register, choose a name for your site, select a template, arrange the site structure, and create the content. You can find a detailed guide on how to do this in the article on creating small business websites.
But there are other practical things that are good to know when running a startup:
1. Keep some budget for marketing
Having a website does not automatically mean that people will go to it and buy your products or services. First, you have to let them know you exist. That’s why marketing plays a key role in business. However, it still happens that startups initially invest all their budget in building the business and the marketing “gets sorted out later”.
Take this into account in advance and set aside money for marketing. Then the decision of whether to promote your business through social media, PPC, or a PR campaign will be much more enjoyable.
2. Define your target audience’s needs
When you know who your target audience is, you can build a product they will love. By understanding their needs, you can create a product that solves their problems and meets their expectations.
Then you can build a strong relationship with them, which leads to customer loyalty, repeat business, and positive word-of-mouth marketing. And it all leads to making money.
3. Research your competition
Be different and formulate your compelling value proposition. Understanding the differences between your business and your competitors can help enhance your distinction.
Competitor analysis helps you identify opportunities that your competitors are not taking advantage of and determine their strengths and weaknesses. Take your competitor’s weaknesses and turn them to your advantage. By addressing these pain points, you can attract customers who are not satisfied with current options.
4. Use design and colors strategically
Grab attention at first sight. Does your website stand out enough and is it memorable? Will the colors and design of your website get lost in the mass of others? Don’t be afraid to use bold colors or elements, but still keep it serious and consistent. If most of your competitors are using grey or green, choose another color. Differentiate yourself with your brand and design right from the start.
5. Write your content with SEO in mind
Do you want to rank higher in SERP, be more visible, and get unpaid organic traffic? Do keyword research before building your website. Then use your target keywords while structuring your site and creating content.
Look at keywords as topics that your audience is interested in and looking for answers to. And give them the answers.
6. Create effective CTAs
Without a call-to-action (CTA) there are no conversions. An effective CTA is a deliberately placed link or button that prompts the user to take a specific action. It should start with a strong action verb, be visually appealing, and be easy to click and read. Also, it should be placed in a visible place and use brief but compelling text.
7. Keep your website fresh
Become an expert in your field, provide information about the latest topics, and be a top resource people want to share. Keeping your content fresh improves search engine visibility and user engagement, and helps build your authority.
Conclusion
A website builder for small businesses is an affordable and user-friendly solution for creating and managing your site without coding skills. It offers customization options, facilitates a fast website launch and is a cost-effective alternative to hiring a professional web designer.
It is a smart choice for startups and small businesses with limited budgets, saving you time and money on marketing, product development, or audience research.
Create your website easily and become successful online