Football Websites: How to Create one and Get People Excited?

June 22nd, 2024
football website

This summer is all about the ball! The UEFA Euro 2024 just kicked off and the Copa América will follow shortly. England is off to a decent start! If you want to talk soccer -ehm football- you should have a football website!

This blog post will help you find the perfect football topic for your audience and will inspire you to build a passionate fan community. Share your personal football adventures with match reports, expert interviews, and all the latest intrigues. Get people buzzing with excitement!

Select a template for your football or football club website

Everything begins with the lineup of your site. For this, you need a template! Website builders like Webnode offer a selection of professionally designed templates that include all the necessary pages so only adding text and images is required. 

We highly recommend using our AI wizard, because you can specify which pages you want before you choose your design and layout. Plus, the tool drafts complete written text and selects images according to your needs. This way, you can build your entire football website during halftime. 😉

Catchy topics around the ball

Think about the topics you would like to fill your pages with. Pre-selecting your pages will prove useful, especially if you generate your website with AI. The topics you choose will depend on the niche and the audience you would like to reach. 

About Us page of the football club website

About Us page of the football club website: Sport Kairos (created with Webnode).

Find your football niche

Many follow the European Championships or the World Cup, but only the die-hards get thrilled about League 1 and League 2 games. Football or soccer is a full-season sport. People always like to follow gossip about the lives of famous players (and their wives). The innovative technology that tracks the ball and game strategies are also of interest for many. And don’t forget that football training doesn’t just keep strikers fit – training tips are a big hit with fans who want to emulate their favorite stars.

One thing is certain, your football website will not remain static but will be constantly updated with news. Logically, a blog is suitable for this, but it’s not the only option. The table below will help you create the right football website and its subpages to suit the topic.

Website Types Topics
News Blog Footballer gossip Match analysis and status reports Football expert interviews  
Vlog Site Live commentary Match analysis Football expert interviews  
Niche Blog Premier League / Bundesliga Spielberichte League 1 and 2 reports Review blog (world’s best stadiums, football trainers)
Podcast Website Game analysis Live commentary Life Commentary
Knowledge Database Biographies of footballers Football History World Cup history 
Community Website Football Community Charity Site Football Club  Sports School
E-Shop Football Community and merchandise Football kits and training tools   Sports Shop
Business Website Football Club Football Coach Football (Fitness) Training
Event Football ticket sales Football Community Events  Meetups and conferences

Website types for a selection of different topics around the ball.

Find out more about the different kinds of websites you can create with a website builder. 

Identify your football fans

Your chosen topic will appeal to a specific target group from the outset. Anyone who looks at websites about football will at least actively follow European and World Cups. You can assume that your readers will range from casual soccer fans to club players and hardcore fans.  

Expand your audience by entertaining with overlapping topics such as fashion and football or the history of soccer and biographies. Dive into holistic football culture by writing about rituals and traditions or creating a World Cup theme song soundtrack for a Tabata workout. Think about all the various topics that revolve around football and you will be able to narrow down your target audience. 

Stay on the ball and post news

Even if you don’t write full blog posts regularly, your football website needs updates to be seen by others. These updates can include the latest transfer rumors, live reports, in-depth match analysis, and general news, for example. However, to be seen as a reliable place to go for football content, make sure that your content comes from reputable sources and that you clearly cite them.

Newsblog football club website

Newsblog of the local football club website TJ Řepiště (created with Webnode).

For example, you can create new subpages for each match of the current UEFA EURO or the Copa América and capture your experience with a photo gallery or video.

Euro match tickets are allocated by lottery so not everyone who wants one will get a seat in the stadium. Will you be there live at kick-off? If you’re one of the lucky few who snagged a seat at Signal Iduna Stadium share the insider experience with your website audience!

Football Players and Formation

Debating the formation on the pitch and match strategy before a match can be a compelling way to use your website to share your expert insights and start a dialogue with your readers. By concentrating on both national and international matches, you’ll be able to analyze countless combinations of defenders, keepers, substitutes, and midfielders consistently, rather than doing this every 4 years for just the World Cup – providing your readers with continuous content.  


A match analysis follows the team formation like a smooth pass. Give your readers a play-by-play breakdown with a listing entry or audio or video commentary. This can seamlessly integrate into your website’s structure on the same page where you discussed strategy prior to the match or as a subpage.  


Do you like to record yourself while watching the game? Share your thoughts on the game with your audience in real time with live-streamed commentary. You can set up a live stream on YouTube and embed it on the pages of your football website. The same goes for podcasts..

6 ways to build up an interactive football fan network

Watching the “footie” means being social. Togetherness is what counts. That is why it is so important to engage your football fan network early and build it up with extra attention. Here are six ways you can get the fans involved:

Football clubs and communities

Contact Football Clubs and communities as they include a vast group of people from all walks of life. From the football players and their families to the board, club administration, and treasurer, everyone associated with football acts as a double agent for your website. They will likely be some of your first site visitors and also the stars of your content. 

Your website can contain information about the club’s players and matches as well as details about regular events that bring the local community together. Have a blast, with all the elements that go with it: competitions and raffles, friendly matches, recruiting young football players, and selling merchandise. Follow our advice on how to create a website for your local community.

Football bets and sweepstakes

You don’t have to have a club website to hold competitions. These, along with the news, can be posted on social media and announced via your newsletter. 🏆


People draw a team in the form of a lottery ticket. The winners are those whose team comes in 1st, 2nd and 3rd place. You can find sweepstake generator apps in Google Play or under Viralsweep to easily get started. 


Participants buy a ticket to be entered into a prize draw. Apps like Rafflepress and Rafflecopter are ideal for generating raffle tickets. Sweepstakes and raffles help maximize engagement and thus get more traffic to your football website. 

Bets around the ball

3-way bets or 1-x-2 bests can have up to 3 results. They can easily be generated with configurators such as Bet365. Simply place the link to the betting site on your website, and post it on social and in your newsletter. 

Polls and discussions

Webnode’s blogs have an automatic comment function for all blog posts. Discussion widgets such as Disqus can also easily be embedded as HTML code anywhere on your website.

Match results can be discussed further in an interactive forum.

Match results, like those presented on this local football website (created with Webnode), can be discussed further in an interactive forum.

You can run the forum on your website or your social media channel and then link to the content on your website in the comments.

However, we recommend limiting your discussion forum to one place so that you’re able to react quickly to people’s comments and not lose track of the discussion. This is easier to do on Facebook, Twitter, or Instagram than on other external software that requires an additional login.  You can participate in discussions led by others as well. Register with relevant Facebook groups, Quora, or chats such as or  

Polls are popular on social media channels and Whatsapp groups, but they’re also a great way to drive engagement on your website. You can display a poll on your website or blog using Doodle, Survey Monkey, or Straw Poll that creates a call-to-action and pushes engagement.

Online Meetups

The next step to get football fans even more involved in what’s happening on your football website is to hold online meetings. Here, like-minded people can discuss and exchange ideas and content. This makes particular sense if you want to reach an international audience. With Cisco Webex, you can have up to 100 participants join your call for up to 50 minutes free of charge. 

Video calls and conferences allow you to get to know your fans better than through forums and comments on social. Knowing your tribe means tailoring your web content to their wishes resulting in a closer community and fan base.

Social Media

Unsurprisingly, creating a specific social media page for your football website will enhance your authority to create and lead groups of interest around your specific football topic. You can also provide a greater variety of content, for example, YouTube shorts, Instagram Stories, and Reels, and then link back to your website so your audience knows where they can find more from you. 

Link your social media handles to your website and in your newsletter signature. Social will likely help drive more traffic to your football website. 


Fan merch, like football shirts, flags, scarves, and keychains are classic memorabilia. Extending your merchandise range to other everyday life utensils and products, such as cosmetics or home decor, will make your offering outstandingly special. 

Example of fan merchandise e-commerce (created with Webnode)

Example of fan merchandise e-commerce (created with Webnode) of a football club website.

Memorabilia are a fantastic addition to your website content. Since fewer people will buy a football kit from a small club rather than giants like Chelsea and Manchester United, focus on good cuts, eye-catching design, comfort, and sustainability to draw attention to your items.🎽

You probably already have a clearer idea of what fan group and topic you will create your website for. We have given you a range of themes that can be integrated into your website in different ways.

If you build up your fan network interactively from there and introduce competitions, forums, and video conferences, your football website will become a golden goal!

Delight fans, create your football website