Transform CONS to PROS: How Formatted Text Improves Your Website

June 17th, 2013

Your website can be about anything, but one way or another it’s going to need text. How you apply the text will determine your visitors’ engagement. Do you know that publishing unformatted text can even damage website optimization success? If you don’t want to make this mistake, keep reading!

How you present the content on your website is very important. In an era when image dominates visitor attention, it’s pretty hard to make a text look appealing. If your text is messy and hard to read, it won’t be read and you’ll lose visitors. Apart from checking basic things like spelling and punctuation (type your text in Word if you’re not sure about your skills), pay attention to the following:

  • Separate big text into few sections
  • Make a heading for each section
  • Don’t forget to divide big chunks of text into paragraphs
  • Use bullets and numbering for lists
  • Use bold or italic for highlighting words

Take a swift glance at these two identical texts:


Their content is the same, but the first text clearly lacks any visual appeal.

Using HTML text formatting to improve optimization

Formatting text is not just styling it with color, font type, etc., but it also provides information to web crawlers about what is what on your website. If you’re using a CMS like Webnode, you’ll be able to format text directly with its content editing tools.

Attributes like Heading1, Heading2, etc. indicate to web crawlers that some part of your text is text in a paragraph, another is a title and so on. Therefore, if you have a keyword in the title or headings of your page and it matches somebody’s search query, the search engine finds your website more relevant and shows it higher in search results.

Are you planning on developing SEO on your website? Try the step-by-step guide.

Want to improve your website even further? Check out our article about “10 Things People Hate to Find on Your Website” here.