Start Seasonal Sales in your Eshop!

May 10th, 2012

Almost all businesses use some form of discounts to boost sales and make room for new seasonal items. Did you think of bringing the spirit of seasonal sales to your online store? Here are some ideas for seasonal promotions.

Promotions are probably the most used practice for increasing sales. We’ll tell you more about them and unveil other original ways to give your customers special offers.


As we know, discounts are the most common way to promote a product. It’s as easy as reducing the price by a certain percent. The most popular discounts typically range between 25% and 75% off the original price. The amount will depend on the profit margin you want to get as well as the total sales you expect to reach.

Coupons and gift vouchers

If you want to reduce the price of your products, try gift certificates which avoid you losing product value in the eyes of clients. Coupons can be distributed through social networks, newsletters, or directly from your website.


Launch a contest for your customers. You can offer winners both free products and special discounts. We suggest thorough details of the contest rules and ensure that all participants agree to these rules. This will avoid possible misunderstandings and complications arising from lack of information.

Package discounts

Organize combinations of products and sell them together at a lower price than what they sell for separately for example, offers like 2-for-1, 3-for-2, etc. This method is good for quickly selling seasonal products.

Loyalty programs

Loyalty programs are good not only to increase sales, but also to reward your most loyal customers and make them feel special. This strengthens your business relationship with them and your brand image will be enhanced.

There are many alternatives to achieve a sales increase. It’s up to you to assess your market to take a more or less assertive position regarding price reductions and gifts.

What deals have you planned for this season? Don’t you have your online store yet? Read our guide on how to start e-shop.