How to Start a Fashion Blog: A Step-by-Step Guide

Do your have a passion for fashion and do you know exactly what the fashion trends and icons are? Then you may be wondering how to become a fashion blogger. Fashion blogging is so popular these days and it is easy to start a fashion blog and become an expert. Just watch our guide.

How to make a fashion blog?

• Choose the right platform for your blog

Look for an attractive template and an easy-to-use editor. Especially if you’re not very skilled in web design. An intuitive website builder will save you time and you can focus your energy on the most important: the content of your blog.

• Give your fashion blog a good name

And keep it short. Long names are often difficult to remember and complicated to type in browsers. Keep in mind that the name of your blog will be seen on social networks such as Twitter or Facebook, where people merely skim through the content. The catchier name you pick, the better.

• Find the ideal micro-niche

If you’re not familiar with this term, a micro-niche site is a website focused on one particular topic. For example, you might decide to create a blog on eco-friendly fashion, or you can write exclusively about hand-made bow ties. Micro-niche sites have a very specific audience and might be quite profitable. They could provide a great starting point for your blogging business.

• Check if somebody wants to read your blog

Take a look at Google Trends and find out which fashion-related topics are popular. What are people searching for? Could you build a fashion blog around it? If millions of people search for a specific term, your competition will be too strong.

On the other hand, if there are only a handful of searches, this topic might not be interesting enough to attract followers. Ideally, the number of searches would be at least 1000, which means the topic is definitely attractive for people, but not so much that you’d be dwarfed by other bloggers.

• Write a good content

Ask yourself, what will my visitors search for? What is it they want to know? Your readers will prefer helpful and concise content. A content that answers both the questions they typed in Google and the questions they didn’t even know they had.

Readers should take away something unforgettable from visiting your fashion website. You can write posts about trending topics or more in-depth articles that will educate your readers for years to come. Mix up your content so the readers won’t get bored.

• Remember the pictures

Add high-quality images to your content. Readers of fashion blogs expect to see their favorite topics illustrated with stunning pictures. Now might be the right time to brush up on your photography skills but if that’s not an option for you, we recently shared tips for finding free pictures online.

• Make search engines like your blog

If you take our previous advice on blog content seriously, you have basically already won over every search engine. Don’t forget to add Alt-text or description to your images so Google can understand them, don’t mindlessly stuff your articles full of keywords but write naturally for your readers and you should be off to a good start. Look how to do SEO for your blog.

• Take advantage of social networks

They are such an integral part of our lives now that we probably don’t have to tell you to get familiar with Facebook or Instagram. Use them to attract a bigger audience and to keep in touch with your followers.

• Find like-minded friends

Other bloggers, your followers on social media, members of interesting groups discussing fashion. All of these people can become your online friends or at least potential visitors and promoters of your blog. Strike up a conversation and make sure to answer all the comments on your website or social media.

• Be yourself

You are entering a popular niche full of well-established bloggers, but there’s always space for a new refreshing approach. Write about topics that are important to you. If you’re feeling up to it, record videos or podcasts as they make for more visually interesting content. Whatever you choose to do, show people your real personality and they will appreciate your authenticity.

• Work on your blog

Publish new articles regularly and don’t give up. It normally takes a while before you build an audience so show them you take blogging seriously and write consistently. It will pay off eventually.

• Have a fun

Writing a blog if you don’t really enjoy it is a waste of time. Don’t force yourself to write about topics that don’t resonate with you and enjoy the whole blogging process.

Earn money from your fashion blog

When your website attracts a high volume of traffic, you’ve built a consistent audience and created a lot of content, the easiest way to earn money is through Google Adsense. When your readers click on these ads, you will receive a commission.

Another way to monetize your blog is through affiliate marketing. Recommend products using a special link or an ad on your website. You’ll receive your commission if someone buys them. For fashion-related products, you can use the Amazon affiliate program.

As your blog grows more popular, different brands and companies might ask you to promote their products or write some reviews. In exchange, you can receive another nice commission or get those products for free.

Learn more about ways to monetize your blog.

Ready to create your fashion blog?