Whether you’ve only just decided to launch a blog for your business or you’ve been blogging for a while, we have some useful tips for you to improve your blog and at the same time your business.
Place the blog on your domain address
The ideal home for your blog is a sub-domain of your main website (e.g., http://blog.myweb.com) or a folder of your main website (e.g., http://myweb.com/blog). Both of these options will allow your corporate website to benefit from the search engine optimization advantages that your blog will generate. The domain name is one of the few factors which are very important for the success of your blog and website too. Do not be afraid to invest some money in the domain name.
Webnode tip: You can purchase a domain name for your Webnode project in the administration of the project in “Register new domain” section. You can check the price of domain registrations on our web.
Do not blog about you and your product
Instead of creating product-focused content for your blog that is unlikely to be shared, consider spending more time on educational, data-driven or thought-provoking content relative to your business field that stands a better chance of spreading. The content of your blog should be, above all, appealing and interesting to your readers and not necessarily to yourself. It’s about them, and not about you.
Examples of Thought Leadership-Driven Content:
- Industry/market data
- Industry best practices
- Reports based on industry research
- Content that educates
- Thought-provoking content
- Industry (not product-focused) case studies
- Industry-related news topics and takeaways
People are more likely to share content that is educational in nature, so your content will have the capacity to reach a larger audience of potential customers. As a result, people will start to associate your blog with industry expert source, translating in added credibility and trust in the products/services you have to offer.
Publish your posts on regular basis
Research shows that the companies that benefit more from business blogging are the ones that blog frequently and consistently. The most common frequency for business blogging is weekly, so start by striving for at least one blog post per week and work your way up.
Quality should be your first priority. If you only have two hours to spend writing content every week, for example, spend all the time writing a single, high quality post, instead of writing four small posts to be published on different days.
Are you planning to start blogging? Try the step-by-step guide.