5 Tips for Lowering the Bounce Rate of Your Website

February 15th, 2013

The bounce rate is one of the most popular metrics for webmasters, which lets you see what you need to fix on your website, or even where you can save money. It shows the percentage of people visiting as well as the people who left at once, so a high bounce rate means that there is nothing on your page that would be interesting for people to stay there.

The question is, which pages are the ones where you wish to reduce the bounce rate? You should go to your Google Analytics account and check the landing pages and their bounce rate. Further tips, which you definitely should not miss, deal with the list of common keywords and their bounce rate. You can find out the keywords that you are paying for, and optimize them accordingly, to avoid throwing money out the window.

If you have identified your web pages with the highest bounce rate, now you should start lowering it. Here are 5 simple tips to reduce the bounce rate.

1) Use a Clear Call to Action

All pages on your website should be clear and should contain a call to action. This call to action can be a title of a blog that engages the reader so that they will continue reading. This may be a preview button for ordering the product. In Webnode, it is the button to register. It is said, “less is more” and on the Internet, this is especially true. To prevent people leaving your site quickly, give them clear and simple instructions on what they can do on your website. Use a distinctive format, but also really think about the text itself.

2) Load Time

Check the load time of your page and make sure that that this isn’t the reason why people leave your site too early. If the loading time takes too long it will only make visitors leave asap. People don’t want to wait. Time is, after all, precious and 4 seconds can already be too long. Try to minimize it as much as possible. A simple tool for checking your site’s load time, giving solutions to minimize it as much as possible is Page Speed Online.

3) Give the Right Answer

Provide answers your visitors are looking for. Users visit your site searching for answers that they can’t find anywhere else. This helps you with listing the most important keywords with the highest bounce rates. What are people looking for when they type in an exact search query? Make sure the answer is easily and quickly found, or make sure that you answer them in a timely manner (max. 1 day), and you’ll see that they will come back. The navigation on your site is also relevant. Is everything located where expected? Is it logically arranged? Can users scroll to your menu easily and can they find everything?

4) Set External Links to Open in a New Window

This is a very simple tip that can result in a big change in statistics results. If you redirect users to other website, then you shouldn’t be wondering why you have a high bounce rate. When inserting links, always keep in mind that if a link leads out of your site, it should open in a new window. The visitor can then simply revert back to your site and continue browsing.

5) Popups

Last, but surely not least, remember that nobody likes popups. They cause too much distraction for your readers. So, if you have them on your website, limit them or even better, delete them! To put it short, the solution to lowering your bounce rate is to understand your customers and their needs and adjusting your site according to these factors.

Are you planning on developing SEO on your website? Try the step-by-step guide.

Tell us about your website’s bounce rate in the comments below!