5 Absolute Essentials to a Successful Freelancing Site

November 5th, 2012

Are you one of the growing number of freelancers in the labor market today? If yes, your primary means of marketing your talent is probably through the Internet, namely a website. However, it’s not enough to just make a website in order to attract clients. A great deal of your job is to sell yourself online by developing your online presence. Read how to build a professional website guaranteed to make your freelancing business a success.

If you don’t have your own cutting edge freelancing site yet, create your own business website now. Check if your website markets your business successfully based on the subsequent 5 points. If not, your business may not be as profitable as it could be!

The 5 essentials

1. Short bio

Dedicate a page to a brief description of yourself and your work experience. Add references from previous projects as well as testimonials from customers. Upload your résumé. Most importantly, make your description short and engaging, web users don’t have patience to read long, drawn out stories. Make sure your grammar and spelling are correct, and decide on a formal or informal tone based on your target audience.

2. Contact info

Although it may seem obvious that contact information is an essential element to any business website, it is sometimes overlooked! Your phone number, email address, and even home/work address are absolutely necessary. Add a Feedback form to your website too, so visitors can write to you directly and a map if you have a location where you meet customers in person.

3. Sample page

Earn instant trust by uploading samples of your work online. If you’re a freelancing editor, add links to your published articles. If your area of expertise is photography, adding a photogallery is a must. See how to add a photogallery to your website in our guide. Shorten communication. With a sample page, your potential clients already have their main questions answered: “What is it you do and how do you do it?”

4. Social media

Create a profile on LinkedIn and link your website with your LinkedIn profile and expand your network. Find like-minded individuals who have the same vision as you do. Read more about the possibilities LinkedIn can give you in our post. If your freelancing business has a Facebook profile, add a Facebook badge to your website. It’s like an online business card!

5. Customization

Customize your website according to your profession. Make a multilanguage site if you are a translator, attract visitors with a stylish design if you are a designer or artist, or add a price list if you make and sell your handmade crafts!

How can you build a website that is unique to you what you do? Here’s a checklist of items that can make your website one of a kind!

  • Own domain – your own domain inspires confidence. Register your own domain to improve your SEO and build trust.
  • Template – choose a template fit to your field. See our templates customized for your profession.
  • Pricing page – opt for a pricing page if your services have a set price, but use this cautiously because you might drive potential clients away.
  • Optimize for search – your field has specialized terminology. Select relevant keywords and build content based on them!

At the start, as a freelancer, work doesn’t come to you instantly, you need to invest time and energy into finding it. A website that includes the features above can do a major part of the job for you. If you’d like to read more tips about personal marketing see our article: Looking for a job?.

Start saving precious time and energy by first investing in your own website. Create your own freelancing website today!

Have you created a website for your freelancing business? We’d love to see it! Are you planning to create your own website? Try this step-by-step guide.