When starting a new e-commerce business, the most important part is choosing the best products to sell online. Today’s online marketplace is a constantly evolving landscape, and entrepreneurs must adapt to stay ahead. If you’re short of ideas, get inspired with a list of the most popular products that you can start selling in your online store right away.
How to find trending products
To look for ideas of digital selling, in addition to this blog, you can use many other resources online. The quickest way is the Google Trends tool. Here you can check the total search volume on a given topic. You can even sort the statistics according to the chosen country and compare multiple keywords. For example, the famous avocado toast started trending in May 2017:
Avocado Toast in search trends
Another option is to subscribe to trend publications like TrendWatching, TrendHunter, CoolHunter etc. You will gain insights into how customers’ patterns are changing over time. It is worth your time when you want to understand more about your customers’ shopping behaviour and the niche you operate in.
What makes a good product
- The products you sell must be profitable.
- Choose the price of the products wisely.
- The products should be already popular or easily made into trends.
- The product has to be competitive.
14 Best products to sell online
1. Best digital products ideas
What exactly are digital products? Digital goods are immaterial items that may be electronically saved and sold repeatedly online. They typically come in the form of media files and downloadable content. It can be online courses, PDF files, e-books, guides, tutorials etc. The benefit of selling digital products is that their typical profit margins are substantially bigger. There are also not many overhead expenses, no shipping charges, and no need to keep any physical stock. Here are some best digital products to sell online:
- Ebooks and audiobooks
One of the most profitable online businesses are ebooks and audiobooks. The market has expanded significantly over the past three years, as evidenced by the increase of 170 million to 191 million ebook volumes sold from 2019 to 2020 alone. And since sales are continuing the rise, this is the ideal time for you to write your own and take a piece of the action.
To reach an even bigger audience of casual listeners, you could even make your works available as audiobooks. You can also sell shorter materials like how-to manuals, food plans, workout programs, and other papers if you don’t have time to produce a whole ebook.
- Online courses
Among the best digitals products to sell online are online courses. Do you have a particular area of expertise? Do you possess any talents that you believe might be useful to others? If so, you can create a digital product using those abilities and knowledge and sell it.
Here are some suggestions for several online course niches that have strong sales: fitness courses, cooking courses, language learning courses, art courses etc. You must choose the media in which your course will be delivered (e.g., video, text, audio, etc.) once you have decided what to teach.
- Video content
Considering the most profitable products to sell online, we must address video content. Nowadays, consumers crave video content and are prepared to pay for it. The popularity of VOD streaming services like Netflix serves as a clear indicator of the size of the market for video content. You can produce your own amusing or instructional video content and sell it online. Educational video content, unique vlogs, trip documentaries, comedic videos, short films, and gaming videos are examples of the kinds of video content that can sell well.
Other popular digital products ideas are templates. Even if you don’t have a lot of design experience, for example creating resume templates is simple. However, templates aren’t just for CVs and resumes. Emails, social media posts, PowerPoint presentations, Twitch overlays, business cards, and more may all be made using templates that you can sell.
While offering digital products and services, you don’t even have to live at one place. Are you interested in a nomadic lifestyle? We prepared a guide how to become a digital nomad for you!
Other top selling items online are keycaps. Keycaps are the removable plastic or resin covers that sit on top of the switches on a keyboard. They are available in a variety of colours, materials, and designs, allowing users to customize the look and feel of their keyboard.
According to the data, interest in searches for “keycaps” surged tenfold over the previous five years and peaked early this year. However, there aren’t many online shops that sell keycaps yet despite the enormous market demand for them. Now is the perfect time to buy, with little market competition.
Considering the best products to sell online, we must mention athleisure. Athleisure is a design trend that combines athletic wear with casual apparel to create a casual yet fashionable style. In recent years, athleisure clothing has grown in popularity, with many people now using it for both daily wear and exercise. Typically, athletic gear is constructed of breathable, lightweight, moisture-wicking materials that promote easy mobility.
4. Yoga mats and accessories
Yoga mats and other related equipment belong to top selling online products. Blocks, straps, blankets, and bolsters are additional yoga equipment in addition to mats. To adhere to the principals of yoga and lessen their environmental impact, yoga practitioners frequently use accessories made of eco-friendly materials like cork, bamboo, or organic cotton.
5. Pet products
The pet sector has enjoyed a prosperous ten years making pet products one of the most profitable online businesses. The number of people owning pets is increasing, and consumer views are shifting, which has fuelled the booming internet pet business. Actually, it has increased fourfold since 2014 and reached up from $245 billion in 2017. Online best selling products:
- Pet toys
- Canine bowls
- Pet food and Pet supplements
- Pet travel equipment
6. Health and fitness products
Health and fitness products are definitely amid the top 10 products to sell online. The market for health and fitness items has risen as customers have become more health concerned. And when the pandemic forced gyms to close and people to exercise at home a few years ago, that growth accelerated. There has never been a better moment to launch your own internet business offering products for health and fitness.
- Whey protein
One of the most sold products online is whey protein with a tremendous market since everyone who is serious about muscle growth requires it. It is, however, a very cutthroat market. If you want to generate sales, you’ll need to use effective marketing strategies and set competitive prices for your goods.
- Energy drinks for esports
Energy drinks for esports are promoted to gamers as drinks that improve their performance. Why not produce one yourself and market it online? Working with well-known streamers and YouTube gamers through affiliate marketing or influencer campaigns is one of the finest ways to advertise it.
7. Portable blenders
Next profitable products to sell online? Portable blenders. The same factor driving the popularity of air fryers and portable blenders is the rise in consumer importance of maintaining a healthy lifestyle. Additionally, compact blenders make it simpler to consume those crucial vitamins and minerals. They may be used to quickly prepare your preferred fruit smoothies while on the road. To profit from the craze while it lasts, try selling them online.
8. Reusable water bottles
Another product that has gained popularity among the most profitable products to sell online over the past few years is reusable bottles. This trend is being pushed by an increase in environmentally concerned consumers. Reducing the quantity of single-use bottles that are dumped in landfills is one way that many people wish to do their part to protect the environment. As a result, the global market for reusable water bottles just hit an astounding $8.38 billion, and it’s still growing!
Over $130 billion was already assigned to the global skincare market last year. However, it’s obvious from Google Trends data that it’s still expanding, making this the ideal time to launch your own online skincare store, if you have a passion for skincare. Face masks, serums, and other items fall under this category. You can work together or partner with influencers to promote new items to their audiences. Shoppers are more inclined to make a purchase if a product suggestion comes from a reliable source.
10. Video games and accessories for video games
Considering most profitable products to sell online, one must mention video games. Although video games are always popular, this year has seen a particularly large increase in their appeal. People are searching for ways to pass the time as they are spending more time at home, and playing video games is a terrific choice. People purchase a lot of video game accessories in addition to the actual games. Controllers, headphones, and other accessories fall under this category.
11. Subscriptions boxes
An effective technique to encourage customers to try new things is through subscription boxes. This may be applied to a variety of markets, including food, cosmetics, and clothing. This can be a terrific niche for you to get engaged in if you have a keen sense of what people desire.
12. Handmade products
You might want to think about creating your own handcrafted items and selling them online on your own website if you’re an artist, craftsman, or creative spirit. And which ones are really popular these days? Resin jewellery and candles are popular items to sell and are booming.
14. Laptop batteries
There are 33,100 searches each month for “laptop batteries.” However, because batteries have so many different applications, it’s not always simple for consumers to find them. For instance, a college student would need to purchase an inexpensive, reliable battery for their studies. A busy professional could want durable and dependable use during times when they are not close to an outlet. You need to identify your target market if you want to promote hot items like laptop batteries.
15. POD – print-on-demand products to sell online
Other most profitable products to sell online include POD products. In the print-on-demand (POD) ecommerce business model, you sell personalized merchandise, and your supplier prints and completes the order on your behalf.
POD has the cool feature of not requiring stock ownership. Simply integrate a POD fulfilment service like Printify or Printful with your online store. After that, add your designs to products and start marking them up for sale. Additionally, you can sell on print-on-demand websites like Redbubble or create your own online store. Here are a few of the online print-on-demand items that are the most lucrative:
- Mug & drinkware
- Tote bags
- Phone cases
A Special Bonus for You: How to sell products online?
The next thing you’ll want to do is establish your online storefront once you’ve decided which things you want to offer. Webnode online commerce templates will give you all the resources you require to create and maintain your online store. Pre-made templates, a drag-and-drop website builder, an integrated shopping cart and checkout, inventory management tools, etc. are typical examples of this.
Because each niche product is targeted at a specific market, following are some suggestions for marketing avenues you might want to concentrate on:
- Search engine optimization (SEO). To rank on search engines like Google for relevant keywords that your target audience is looking for, your website’s articles and pages should be optimized for SEO. It’s a fantastic approach to increase organic traffic, but because it takes time to see benefits, be patient.
- Pay-per-click (PPC) marketing. Through ad campaigns (such as Google Ads or Facebook Ads), you can promote and monetize your online store or products while paying every time someone clicks on your advertisement.
- Social media promotion. Additionally, you can advertise your online business on social media platforms like Facebook, Pinterest, Instagram, TikTok, and more. Create a company page and start posting content to expand your audience and increase engagement.
- Email marketing. One of the best ROIs of any marketing channel is email. Email marketing can include newsletters, promotional offers, and other types of content that are relevant and valuable to the target audience.
Building a profitable online business? Choose wisely
In conclusion, choosing the right products to sell online is crucial for any e-commerce business. By keeping an eye on trends and consumer preferences, and identifying profitable products, entrepreneurs can increase their chances of success in the online marketplace.