Not having an online presence can hurt your business, but building a website can be time and money consuming. Before you start working on your website, check out these 10 tips and learn how to do it efficiently and professionally.
1. Use a website builder or start from scratch with a self-hosted cms
If you choose to create your website from scratch, you need to know the programming languages or hire someone else to develop the website for you. This will cost you both time and money, but you will have full control over the whole website and the flexibility to design it any way you want.
If you go with a website builder, such as Webnode, you can choose from predefined templates which might slightly limit your design; but you’ll be able to adjust the content to your needs with just a few clicks. This allows you to quickly publish your website and focus on the activities that bring real value to your business. It’s a perfect solution for most small businesses and entrepreneurs who are just starting out.
2. Know the “why” behind your business to spread a clear message through your website
Start by determining the purpose of your website, as its content should match your final goal. For example, the goal of a restaurant website might be to increase the number of reservations. Which content could help to achieve this? Mouth-watering images of food, photos of the restaurant, a map with directions and a simple online booking system might do the trick.
A business blog or an online store will have different purposes and therefore also different content. In general, it’s always good to focus on the needs of your target audience. To gain their trust, try sharing testimonials of satisfied customers.
3. Choose a good domain name
Now is also the best time to pick the domain for your website. You need a name that will be easy to remember, short and fitting for your brand. This might be difficult, so we’ve written an article with suggestions on how to pick the right domain.
4. Think about the structure of the website for easy navigation
What’s the first thing that comes to your mind when you read the words “website navigation”? Is it the website menu, footer, links or even such things as headings and buttons? Without a clear structure to the whole website, visitors might not behave the way you need. They can have trouble finding the products you’d like to sell the most, overlook your newsletter sign-up form or might not feel inclined to explore your site any further.
Website builders have the structure of website templates already preformatted, but still modifiable. Get inspired by it but personalize the content to fit your specific needs. Add a call-to-action button when needed, heading in a strategic location or update the footer with contact information.
5. Leave an unforgettable first impression
When choosing a website template, look for one with a color scheme that matches the colors in your logo, has a good contrast, so your content is clearly visible, and allows you to come up with a good structure. Select a template that will wow your visitors whenever they visit your site.
As for more technical requirements, having a responsive design that fits any device is simply a must. Webnode can help you with all of this. Our website templates are divided into categories for easier selection and they are all responsive.
6. Focus on keywords and learn about SEO
What do your potential customers type into the search engine when looking for products and services? Use these words and phrases on your website. Mention them in titles, page names, image names and text, simply anywhere it seems natural. It will help to drive more traffic of better quality. Just keep the number of keywords on each page moderate, too many of them would look suspicious.
In the Webnode website builder, there’s a section in the settings of each page dedicated especially to SEO. You can fill out the descriptions and titles there or simplify your URLs. It’s a good idea to customize all these elements for each page to help your website look more attractive in the search results. If you’re just starting out with SEO, read more about it in our SEO series for beginners.
7. Connect your business website to social media
Be everywhere your customers are. Through social media, you can communicate with them faster and better. Social accounts will also help improve your online presence and make promotion and targeting those keywords much easier.
8. Launch your website with a bang
In other words, promote your new business website. When you’ll be satisfied with all the content and SEO, press the publish button and spread the word about your creation. There are so many strategies you can try – inform your existing customers and business partners through an e-mail campaign, pay for an advertisement, offer a promo code or organize a give-away on social networks.
9. Keep your website up to date
Having outdated content on your website might make it seem like you are closed for business. Plan regular maintenance of your content and focus on these activities:
Weekly – Post new content on your blog and social networks and update the prices of products and services.
Monthly – Plan your promotion and create special offers to increase sales.
Quarterly – Review your contact information and the “about us” page.
10. Monitor the performance of your website
Understanding your audience could be the clue to keeping your business growing. Analysis of statistics reveals not only the overall number of visitors but also your most viewed pages and where your visitors come from. Use tools such as Google Analytics and Search Console to collect detailed data or check out the Webnode stats for a quick overview. You can also add a feedback form to your website to directly receive their suggestions.
Now that you know what to do, don’t waste any more time and money, and get on with it at Webnode.