If you serve a meal on chipped plates with bent forks and knives, it will make a poor impression on any visitor in your home. Similarly, outdated posts and dead links will make a poor impression on any visitor to your website.
Do you take time to do at least one big cleaning of your website each year? If you don’t, you really should. It’s important to keep the content of your website relevant and fresh, especially as it grows larger and has more content.
Finding a dead link in a post on your website is like finding a burnt-out light in a room in your home, they no longer do the job you have them for and there’s no reason to keep them.
Keeping a post about an event that has come and gone is like keeping an outdated calendar on the wall. Maybe they both have nice pictures you can use for something else, but there’s no reason to hang onto the whole thing.
Do you have a post that’s still relevant and sees regular visitors, but you can see ways to improve it? Doing a slight text edit or putting fresh pictures into an existing post is nothing to be afraid of and is no different than rearranging your living room. It is still the same room, it still has the same function, it’s just freshened up a bit.
A Clean Website is a Happy Website
A website is like a home. It needs to be taken care of, maintained and cleaned. Some tasks require more attention, while others need to be performed only occasionally. What are the activities you shouldn’t forget about when managing your website?
To do each week
Post news – Keep your site up to date. Add at least one piece of news from your business or industry every week. What can you write about? New items in stock, discounted products, reviews of popular products and tutorials.
Tip: Insert new content in the form of blog posts. For more information, see our guide on how to insert a new article.
Check products and services for obsolete information – If you have an online store, you should regularly check that you have all the products still in stock and with the correct price and description.
What to do each month?
Plan and create special offers – Maintain regular customer demand for your services. Create special events, offer a discount on one of your products, organize a contest or a sale promotion of buy one, get one free. If you want to advertise your sale on social media, be sure to create a special landing page to which these advertisements will lead. When entering your website, visitors shouldn’t get distracted by other content and their focus should be completely on your promotion.
Check if the links and URLs work – Functional links and URLs of pages are the core elements of search engine optimization. How can you easily check which ones stopped working? For the URL check, use Google Search Console. If you haven’t tried this tool yet, we wrote an article on how to set it up and what it can do for your website. As for the links interconnecting your pages together, in this post we explain which tools can help you keep the links active.
Make sure the contact info is correct – Go through all the contact information at least once every quarter of the year. Don’t forget to check:
- Phone number
- Email (also the one in the contact form)
Review the information about your company and team – It’s also good to update the information about your team every three months, so that customers know who they can turn to. While you’re at it, check the “About us” page as well. The focus of your company and your objectives might have changed.
Announce the changes
Once you’ve given your website a cleaning, it’s good to inform your visitors by making a small post on your homepage letting them know what you’ve done and bringing their attention to any larger changes you made.
Setting a schedule of regular maintenance to keep your website clean and tidy shows respect on your part not only for the online home you have created for yourself, but also for the experience that visitors have there.
Now, let’s be honest, do you maintain and update your website regularly? Let us know in the comments below.