It doesn’t matter if you are an individual looking for new job opportunities or you are having a business and want to reach new customers, an online portfolio can help enhance your chance to succeed. It can help you to show your skills and knowledge in a very easy and attractive way.
Who should have a professional portfolio?
Everyone! It is not just for creative professionals, it can be useful for everybody who is passionate and has enthusiasm. It doesn’t matter if you are an artist or you are working in a business field, with your portfolio you can provide tangible proof of your value and skills to your visitors.
Why you should have it?
The answer is really simple: it helps you to get to know your personal brand better. Thousands of people are searching on the internet for services who don’t know about your brand. But with your portfolio, you give a chance that they will find you.
It can also help you to connect with partners, collaborators and other people who work in the same specialization. You are creating it, so you can decide what to include in it.
Let’s go through a few tips on how to make your stunning portfolio:
- Choose the best platform and make it unique
You don’t have to be a programmer to create your website online. With an online website maker, you can create it in minutes. Webnode has a couple of portfolio templates, which are prepared for your needs and are easily customizable. The template has predefined sections, what makes your job even easier. It tells you what to include in your website.
- Show your talent through your work
You know that in a couple of cases less is more. You should keep in mind exactly that when you are creating a content with your work. You know which projects were the best, what you are really proud of, so just show it on your portfolio. We recommend presenting only projects that you would like to work on in the future. Show at least 5 projects and introduce them in a fabulous way.
- Catchy and striking images, fascinating backstory
Once you have chosen projects, you want to present, you can focus on how to present them. If your presentation is not eye-catching, there is a big chance that your visitors won’t even check the details and they will just go away. Choose a short title, which describes your work and product in a great way. After the title it is recommended to write a short paragraph, where you hint the details, so your visitor knows what’s your work about. You should present your activity in more details – you can start with the beginning, what was your initial concept and sketches, how you worked on it and how did you finish the project. Also, don’t forget to use pictures! The text without pictures is really boring, no one will ever read it. High quality and detailed pictures can help your visitors to get to know you and your skill better and remember you.
- Put emphasis on the work, not on the design
Use simple website design so your work can be the center stage. We are not saying that you cannot have a modern and colorful design, but make sure, that the website highlights your work and pushes your projects to the surface. Also, your menu should be simple and easy for navigation. If you have a website with just 3 pages: about you, about your projects and contact- trust me, you are on a good way to be successful. Simplicity and transparency are the best ways to let your work stand out.
- Extraordinary biography
Be unique! It’s your website, don’t be boring and meaningless. Add thing to your biography which is really important and makes sense. Be creative and add to your bio your mission and vision. Share your backstory, just put an exciting title like: ‘What’s My Story?’ or ‘Behind the success story’ and let your visitors know how did you become who you are. You can reach a bigger audience if you add external references to your story. Show your excited customers, your co-workers or your publications. Anything, that can be catchy and interesting to your visitors. Don’t forget to show your connections with the profession.
Be friendly and show some personal details. What are your hobbies or interests? A little hint of a personal detail can show your visitors that you are accessible and easy to talk to. It can help you significantly.
- Original elements make your portfolio outstanding
Choose features, that can help your website look more professional. Add a contact form, so your visitors can easily contact you. Social media buttons are indispensable nowadays, so don’t forget about them. A blog with your stories can help you to make your portfolio more personal.
- Be visible for search engines, optimize
Once you are ready with your portfolio, you should optimize it, so people can easily find it. Use links! Add your website link to your social media, to your email signature. Is your website SEO friendly? A well-optimized website can have very high organic traffic, so you should take the time to optimize your site.
- Keep it fresh!
It’s your portfolio so you can update it anytime. You have a new publication or work? Just share your new success.
Do you already have a vision of how to make your portfolio unique? Let’s start it! If you have any great idea what to include in a portfolio, share with us!