Have you got a page on Google+ yet? It’s still not too late to start! Google+ engineers have designed the social network so data from the page is indexed above all other social networks in Google search engine results. Continue reading to learn how your own Google+ page will get you more leads and more customers!
Google has become the number 1 search engine in the world so why miss out on a social network that was actually created by Google? The major advantage to other social networks is simple: Google favors its own content. So get started!
1. Your posts are indexed
Unlike other social networks, Google+ has not implemented the nofollow attribute. This value stops robots from crawling outgoing links to prevent comment spam in blogs. (Read more about nofollow.) Without this attribute, your posts will be indexed and shown in search! Add keywords to your posts. The content you refer to in your post is also indexed, so it will improve your site ranking. Also, make sure you always post “Public” so your post doesn’t just stay in your circle but is shown to the broadest audience possible.
2. Google Authorship
Google+ has a new feature in place that displays author details. By optimizing your author description for your articles and simply linking your profile to the content you create, you’ll be seen by more searchers. A picture and description increase credibility so you can surely expect a higher click-through rate on such results. There’s even a link to “More” content by the author, so those interested can see more of your work and as people click on the link, Google consistently gives preference to the content.
3. Speed
Google indexes new posts and updates remarkably fast. You can count on new content appearing in about an hour so if you need quick exposure, Google+ is your answer.
4. Collect followers
Pages from your blog rank higher for Google+ users whose circle you are in. All you need to do is to post links to your blog, and it will appear higher in search results for those who follow you! Make sure also to add a Google+ badge to your website, so users can find your G+ page easily. The more followers you have, and the more they interact, the more these factors improve SEO results.
5. Page optimization
Google crawls key areas of your Google+ page. Just focusing on posts won’t suffice. Scan your Google+ page and optimize it according to your business and target. Be to the point, and remember those important keywords when writing your page name, the tagline and the introduction. Add links to your website or blog, Google will index it!
6. You reach the top
The search below says everything. All places indexed in our search for “carpenter san francisco” have a Google+ page. This simply means if you copy their example, you’ll be in the winning team. Need we say more?
Ready to embark on a rewarding SEO journey? Create a business page on Google+ and you’ll see results in no time. If you want to read more about becoming a successful social media marketer, check out our post on how to use social networks for your business.
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