The address of your website plays an important role in directing traffic to your site. In case you have a business website, the domain name is a cornerstone of your business’ success, since it is an integral part of the corporate identity and a powerful tool for building your brand. Moreover, the domain name plays an important role in advertising and promoting your company. How can you accomplish so much with a domain name? Well, a carefully selected domain name will trigger a higher position in search engine’s results and increase the likelihood that potential clients will find you.
The domain name is part of your corporate brand
Like the company’s logo, the website address is an important part of your company’s image. A quality, second-level domain (e.g., yourcompany.com) adds professionalism and credibility to your company. How does a domain name increase credibility? A firm that is not willing to invest a few dollars per year in their domain name, seems to be focused on profits only, and not on quality services; hence it is not as appealing to clients or investors. Also, owning a domain name entitles you to create your own e-mail box. Clearly, e-mail addresses such as email@example.com, better reflect your company’s image. This extra effort will be certainly appreciated by your customers.
Promote your Business
One of the most effective ways to advertise businesses is a well designed web presentation. Internet advertisement is a sound investment with a good return-rate, just like the classical advertising methods (i.e., ads, business cards, flyers, etc.). Nowadays, the website address of a company is often considered even more important than its physical address. If your current or future customers are looking for information about your company, in most cases, they are first visiting the website. It pays off therefore, to place the easy-to-remember address of your site on all your company’s materials, as well as the phone number or e-mail address.
Gain a higher position in search engines
A simple, suitable, and easy-to-remember site address will be appreciated by your visitors but also by search engines. The website address is usually one of the first thing that search engines (e.g., Google) focus on, when searching for relevant references. The website address, therefore, should not be very long and should contain relevant words. More information about how the optimal web address should look like will be available in one of the next posts.
If you want to register a domain for your site, you can register directly at Webnode in the administration of your site. If you need help, please feel free to contact our Customer Care department at: firstname.lastname@example.org